![]() ![]() ![]() So how has Virgin flipped the script in Las Vegas? For starters, there are no parking fees while many other Vegas casinos charge upwards of $40 a day. For much of his career, Branson has prided himself on doing the opposite of whatever is the industry standard, and Virgin Hotels is his solution to all that he has hated about hotels. Virgin Hotels is the lodging offshoot of Branson’s fun-loving Virgin Group, which includes Virgin Airlines and the recently launched Virgin Voyages. But, to paraphrase the sign that used to hang on the entrance of the Hard Rock, after so much rocking, a new owner finally came knocking and transformed the entire place into the Virgin Hotels Las Vegas. (The property was home to a season of “The Real World.”) Rehab was the pool party that launched a thousand other pool parties in town and today, nearly every Vegas hotel has its own hedonistic wet n’ wild weekend party. That casino hotel was best known for its rock n’ roll artifacts, celebrity guests, and notorious pool party, Rehab, which spawned its own reality show. The backstory It’s hard to tell the history of Las Vegas without including the Hard Rock Las Vegas. There are still ringing slot machines and boisterous table games on the casino floor-this is Vegas after all-but the intimate, low-key atmosphere is a refreshing departure from the usual crowds.īecause the Virgin was once the Hard Rock Las Vegas, it draws a mix of guests who want to see what’s been done with the “old house” and those who want to see how Virgin has brought its cheeky British attitude to a very American town. This subtle bohemian style, including actual desert cacti, is found throughout the resort from the sunlit lobby to the restaurants and lounges, up to the three guest room towers. Where other Vegas hotels have built big, brash buildings pegged either to a theme (Italianate, French, etc.) or just excessive luxury, the Virgin, a part of Sir Richard Branson’s Virgin Group, has opted for a tranquil modern desert vibe. Yet even without a marquee address, the Virgin stands out on its block with a shimmering gold trapezoid awning and a deep red brick entrance that leads into a surprisingly different casino experience. ![]() Instead, it’s located two long blocks east of The Strip on the corner of Paradise Road and Harmon Avenue, close to McCarran International Airport. The Virgin Hotels Las Vegas isn’t one of those. Set the scene When people talk about the Las Vegas Strip, they usually mean the dazzling line-up of casino hotels set up along Las Vegas Boulevard. Most of the booths line either the dance floor or the main bar, ensuring that you will be close to the action and remain the center of attention.Why book? Looking to do Vegas without the experience being so…Vegas-y? The new Virgin Hotels Las Vegas has all the right ingredients for a Sin City trip to remember but without the overdone, overblown, and overpriced amenities typically found in Vegas resorts. VIP booths add to the "look-at-me" theme. If you're looking for a bit more attention, jump onto the elevated platform in front of the DJ booth where you can strut your stuff while the rest of the crowd watches. ![]() But while it is on the center of the dance floor, it serves to make Vanity the most well-lit nightclub in Vegas and, thus, helping put the focus back on you. As you approach the array of colors you see that it is 20,000 LED lights (we counted them for you) that seem to take the focus off of you. Upon entering the club, the first thing you see is a giant light fixture near the dance floor. Everywhere you look you see yourself, whether it's on the studded walls reflecting your silhouette as you walk past, seeing yourself in a mirrored drink menu or getting your hair fixed up by one of the staff in the bathroom. ![]()
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